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HELLO!
I'm Laura, a Senior Product Designer
years experience as
a product designer
years designing
& prototyping in Figma
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user-centric design approach
strong cross-functional collaboration
Product Design
My product design experience revolves around a user-centric approach, spanning from end-to-end design processes. I've crafted experiences tailored for both children and grown-ups, understanding the nuances of each audience.
My methodology emphasises the significance of direct user engagement and prototype testing, ensuring that every design decision resonates with the intended users.
Product Growth
My expertise extends to driving product growth through strategic design initiatives. I consistently advocate for user-centric approaches that not only enhance user experience but also propel product expansion.
By leveraging data-driven insights and iterative design methodologies, I've played a pivotal role in optimising product features and functionalities to meet evolving user needs and market demands.
Brand & Design System
Establishing a cohesive brand identity and design system is paramount for ensuring consistency across all aspects of a brand and its products.
Through meticulous attention to detail and a keen understanding of brand values, I've developed comprehensive design systems that serve as the foundation for all visual and interactive elements.
Continual maintenance involves monitoring and updating these systems to adapt to evolving brand strategies and user expectations while ensuring consistency across various touch-points.
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